New branding and visualization of Haanpaa Fleet
Haanpaa Group adopted its new name and brand identity in autumn 2008. The company names and the visual identity have been used ever since but now the change will become more evident in Haanpaa Fleet that will be gradually converted to display the new identity and branding. In the following the interview of Mr. Daniel Hauffe, the newly appointed Director for the Haanpaa Group’s marketing and sales activities.
Daniel, why are you re-striping the trucks?
"As you know we have had many different logos, colors and styles on our trucks during the years. The goal is that all the trucks in our fleet will have the same visualization and displaying the same branding and all of us feel part of the same team. Now is the time to show the market that we are not a just a trucking company but a logistics service provider. "The logistics business is fantastic to work in. Every day is a new challenge and no day is like the previous day. Don’t forget that we are a in very lucrative and shiny business.
How many trucks are you planning to re-stripe?
The re-striping of the trucks is a part of the integration process between Euro Tank and Haanpaa. I think it is time to leave the old Euro Tank name and logo behind us now and instead look forward. Therefore we are now focusing to re-stripe all twenty four Euro Tank trucks with the new Haanpaa logo type before the end of October this year. Concurrently we will also re-stripe Haanpaa trucks in different steps starting with the new ones in September. The overall goal is that the whole fleet will be running in same "suit" within 2 years.
What do you think will be achieved by re-striping the fleet?
I believe that our new branding looks very fresh and will draw new attention to the company, which is positive. I think it would be pity if we would not use this fantastic marketing opportunity on our trucks that are running on the roads of the whole Europe every day. Therefore, I honestly believe that the re-striping of our fleet will have a very positive effect on both existing customers and new potential customers which offers us more business opportunities in the future.
If you want to learn more about Haanpaa branding please contact Mr. Daniel Hauffe, Director, Marketing & Sales, telephone +46 42 386 360 or daniel.hauffe(at)haanpaa.com.